Musical campaigns

From "The Oxford Book of Aphorisms"

What matters most about political ideas is the underlying emotions, the music, to which ideas are a mere libretto, often of very inferior quality.

Sir Lewis Namier, Personalities and Powers, 1955

Emotions are the glue that hold people together. Campaigns, whether they be emotional or not, for office are serenades to the voters- for as no idea is perfect, one solution must be forwarded. People will want to follow, if the idea is "sweet music to the ear."

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